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When it comes to private label vs. wholesale products on Amazon, there is often confusion on what is genuinely white/private label and what is wholesale. For new sellers starting on Amazon, it is essential to know the distinction between these two types of listing/selling methods.

Part of the product listing process for Amazon is specifying whether or not the product you are listing already exists and is being sold on Amazon or if it is a new product (does not exist on the Amazon marketplace). Typically, someone going the “wholesale” route is looking for distributors of existing name brand products that already have excellent traction on Amazon. From there, they will purchase the items, have them prepared and sent into an Amazon fulfillment center, and only “piggy-back” on the listing. Which means not taking responsibility for the content, marketing, or general upkeep of the listing. The only worry is competing with the other 3rd party sellers that are gunning for the buy box.

At SourceFix, we do not work with wholesalers. Instead, we help curate what Amazon sellers refer to as Private Label & White Label products. You can fully develop these products with the help of the SourceFix team or create an existing product that doesn’t currently have an Amazon listing. Differences between your product listing and a current product can be as simple as placing your own logo/branding on the product, or as extensive as altering colors, design, or functionality of the product.

These changes often include sourcing directly from a factory, which SourceFix assists you with, to ensure low product cost and healthy profit margins. White Label and Private Label products are becoming more popular as new sellers enter the market and learn more about what it means to be a White/Private Label Amazon seller.

Contact SourceFix today to bring your product ideas to life, or craft your iteration of a popular product with the help of our team of product specialists and start earning the income you want today.


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About SourceFix

SourceFix, a company, is a modern supply chain sourcing company that offers a streamlined platform for overseas sourcing. Our all-in-one solution provides direct contact with suppliers around the world, a dedicated team of sourcing experts, and a product analysis from infancy to production. Take the stress and worry out of sourcing with SourceFix, the transparent, safe, dependable solution.

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